6 Personality Types That Explain How People Communicate
Every frustrating conversation, every misunderstanding, every "why can't they just get it?" moment comes down to one thing:…
The Affinity Consultants teache couples, parents, leaders, and teams how to communicate using the Process Communication Model (PCM®): a research-backed framework with six personality types that explains why people talk past each other and what to do about it. Founded by certified PCM® trainers Matt Gallagher, LCPC and Sarah Thome, LSCSW, Affinity offers hands-on communication skills workshops in Wichita, Kansas.
40+
Years of combined experience in clinical practice
600+
Individuals & groups served
Sarah Thome, LSCSW & Matt Gallagher, LCPC
You said something perfectly reasonable, and the person across from you heard something completely different. Couples argue about the same things on a loop. Teams avoid the hard conversations until small problems become big ones. Kids stop talking, and parents cannot figure out why. The pattern is the same everywhere.
Couples who love each other but cannot get through a single conversation without someone shutting down or blowing up. The same argument, different topic, every week.
Talented teams that avoid hard conversations until small problems become big ones. Meetings that go sideways because people talk past each other.
Parents who watch their teenager retreat behind a closed door after every attempt to connect. Children who stop talking because nothing they say seems to land.
Here is the part most people miss: the problem is not what you are saying. It is how you are saying it. PCM® closes that gap by teaching you to match your communication to what each person actually needs to hear.
The Process Communication Model (PCM®) was developed by clinical psychologist Dr. Taibi Kahler and adopted by NASA to improve astronaut crew communication and selection. Over four decades of research, PCM® has become one of the most practical communication frameworks available: used in Fortune 500 companies, clinical settings, schools, law enforcement agencies, and by thousands of couples and families worldwide.
Learn About PCM® arrow_forward
PCM® identifies six distinct personality types that exist in every person. Each type has a preferred communication channel: the way they need to receive information in order to truly hear it. When you learn to identify someone's type and switch to their channel, conversations that used to end in frustration start ending in understanding. That is not a metaphor. It is a specific, learnable skill.
Unlike personality tests that give you a label and leave you there, PCM® gives you a toolkit. You learn not just what your communication style is, but how to adapt your approach for every person in your life.
Get Your Personality Assessment arrow_forwardEvery workshop includes the PCM® personality assessment, hands-on practice with a certified trainer, and tools you can use immediately. Choose the one that matches where you are right now.
PCM® has helped us to understand the difference in personalities. But our superpowers within our own personalities help to fill in the gaps for each other and balance the relationship. We have had to learn and put into action steps to avoid conflict that we can easily slip into simply by miscommunicating. It has helped us to understand what to look for, and what it means for the other person to be in distress.
We highly recommend Affinity Consultants to help any team navigate stressful situations in the workplace and promote healthy communication. Our small healthcare office was desiring leadership training for our administrative team and we gained useful tools to improve our leadership. This was a win! Matt and Sarah are so fun and relatable that our team looked forward to each session. They gave us strategies that are helping us feel better equipped to handle challenges now. We have a wealth of resources that are accessible when future issues arise. Thank you Affinity Consultants!!




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